Intro to Promotional Products and Gifts
Promotional Products are items emblazoned or embellished with a logo or message of your business, school, event, or organization. These products have the ability to put your name in front of customers in a consistent, subtle, long term and incredibly effective way. The Koozie you put on your cold beverage, the pen you write with all day, the bag you take into the grocery store, and your water bottle can constantly remind you of a company or event which provided them to you free of charge.
High Peak Sportswear has worked with our customers to design effective promotional products and custom gifts. Let our vast experience provide a clear path through the maze of potential items and the pros and cons of each. Together we can put your name in front of people in a way which will be effective and appreciated, a rare combination.
The Screen Printing Process
Step 1 - Artwork Stage
Artwork for promotional products and gifts varies greatly depending on what product is being ordered. If you already have a logo or artwork, the best approach is to communicate with your salesperson . One of our artists will outline for you what is required in terms of file size and also on what details are able to be printed. For example, the artwork printed on a koozie vs. the artwork cast into a metal bottle opener will vary greatly. If we’re doing the design work from scratch, then we’ll know what product is being ordered and will tailor the artwork to that product’s limitations.
Step 2 - Order Details Conveyed to Production
Since almost all promotional product order are sent out to a company which specializes in that specific product, there is a lot of back and forth on artwork and production details. High Peak Sportswear’s sales staff and artists will handle all of this for you in a way as to ensure that you are completely satisfied with the end result.
Step 3 - Delivery
Completed orders can be picked up at High Peak Sportswear locations in Charlottesville, Blacksburg, Roanoke, Lynchburg Plaza, or shipped directly to your location.